💌 What’s happening this week:

• Fear of starting (over and in general)

• Journaling prompt: fear

• What’s on my Internet radar

• Making time for movement

Whew, I’ve been waiting for the right time to start the Sunday Reset 🌞 and send out the first official email. This isn’t the first time I’ve sent out a ‘newsletter’ or even started a whole new one….

But there’s always some fear of starting something, and maybe even of starting over. I could say that I was ‘waiting for the right time’ and while that’s partly true, I think I was also procrastinating the entire process.

Start something new? Start… again?!

At 32 years old and working in marketing and content creation for 7 years professionally and 13+ years as a hobby… I felt like I had done the work. You know, create LOTS of different types of content across different mediums, build an audience and a business, and then live that dream. 

ME?! Start over, AGAIN?! 

Some part of my ego feels like I’ve already done that work and I deserve to be at the top… because don’t people know who I am?! I’ve hustled, I’ve put in the hours, why do I need to start from zero again? 

And then I’m humbly reminded that just because I did the work before, doesn’t give me a rite of passage to jump to the top. In the book “Who Moved My Cheese?” by Spencer Johnson, he shares that when there’s change, there are 4 types of people, one of them being the person who feels entitled to ‘success’ because they’ve done the work, put in the hours, and have earned their place (they end up being adverse to change).

To be honest, I felt entitled to my success which was the start of my downfall (lol). 

Truthfully, it’s a huge ego blow to start over again and the entitlement I felt is sulking in the corner 🤣 but the lesson I’ve taken from all of this is I am NOT entitled to my success and maybe the shock of that will bring back some of that zest I had when I was just starting - the curiosity, creativity, and excitement towards something that I used to love but started to hate.

Anyway, all this to say… starting over, although scary, is actually liberating. I have the opportunity to completely reinvent and rewrite how I show up and what I do next. ✨

(Ok, I’ll be honest, it’s also humbling and gives me a dose of reality AND it’s also fun to show up ready to explore and learn from this entirely new journey.)

✍️ THIS WEEK’S JOURNALING PROMPT

Pick an area of your life and take some time to dream about it. 

“If I started over knowing what I know now, what would I do differently?”

💻 THINGS THAT STUCK OUT TO ME ON THE INTERNET

• Colin & Samir Show: “How to Make it On YouTube in 2025” (while the conversation is heavily focused on being a Creator, I love the bigger message that there are SO many ways to do something, it’s just about finding what works for you)

• 30 Lessons on Starting Over: “The Power of Pause” (shamelessly plugging in my new short video series sharing 30 lessons over the next 30 days on starting over!)

• Culture Vulture Newsletter: “Grieve the Tiny Deaths” (lately I’ve been obsessed with death and this IG post sharing snippets of the newsletter Culture Vulture perfectly captures all my thoughts around death)

🗓 PREPARING FOR THE WEEK AHEAD

🤝 HOW TO WORK TOGETHER

Want to work together to create time and space for intentional connections? Here are a few ways to do that through marketing support, journaling, and education.

• ⭐ SIGNATURE BRAND & WEBSITE DESIGN + COPYWRITING PACKAGE: Get 2 brand strategists on your team to elevate your brand visuals, website, and messaging. We have 2 spots open in March to start. Learn more and apply here.

• 👀 WEBSITE AUDIT: DIYed your website copy and want to get an expert’s feedback and edits? Book a Website Audit and get feedback on what’s working and where to improve in just 2 weeks.

• 📓 PLANS TO PROGRESS MEMBERSHIP: Launching on 24th March!! A quarterly membership for big dreamers to intentionally plan each month with the accountability to transform your ideas into actionable steps and projects. (REPLY TO THIS EMAIL if you’d like to be added to the waitlist!)

I’m excited to send out these weekly-ish emails to you, so we can reset together each Sunday ☀️ My goal is that this newsletter serves as a little moment to check in with yourself and dedicate some intentional time to planning for the week ahead so you have pockets of space and time for what matters most.

See you next week (and on an actual Sunday 😅) when I’m breaking down my strategy to change how I make money to be more sustainable in my life and lifestyle.

Until then…

💖 #stayfierce,
Cassandra