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Unfortunately, things take time š¤Ŗ
Aprilās gross vs. net revenue
š Whatās happening this week:
April gross vs. net revenue
Journaling prompt: š©āš³ Ingredients to make me
Different routines to support you
More journaling prompts for cultivating self-love

āMoney Diaries: Aprilās gross vs. net revenueā
I have to say, Iām very proud of myself for showing up after my adult gap year and making a conscious effort to put myself out there again and actually SELL. If youāre also a business owner or freelancer, you may know the feeling of ābeing rustyā with sales and then letting all of that impact your confidence.
I had that same reminder these past weeks as I was drafting up social media posts to say Iām openly looking for clients.
For 2 years, I didnāt actively sell online, and when I did, it was kinda sporadic š
I barely put myself out there, I was nervous about what people would say if I said I was open for clients (would they judge me in thinking I sucked because I had no work?!), and I felt so silly trying to ~sell~ my offers.
I thought if I did good enough work, my clients would refer me and I wouldnāt need to do or say ANYTHING⦠people would eventually show up and ask for my availability.
As someone who works in marketing - this is NOT what you want to be doing š¬
Now that Iām in a different headspace, I feel MUCH more confident in my work (and where my work ends and me, Cassandra the human, begins), Iām showing up again and actively selling.
Funny how it is when you muster up the courage to put yourself out there, sometimes our mind plays tricks and thinks āOK, I DID IT⦠PEOPLE WILL NOTICE AND IāLL REACH MY GOAL TOMORROW.ā
Well, that was me, like⦠yesterday 𤪠After mustering up the courage to put myself out there, sell, diversify my income streams, pivot the business, and all the other thingsā¦
Silly olā me thought:
āOk, Cassandra, you finally took the first step to make a change!!ā
āYOUāRE CHANGING!!ā
āPeople are going to swoop in and be so excited to support you!!ā
āThis is going to be so easy now because you did the hard part, which is starting.ā
āTHE UNIVERSE SEES YOU TRUSTING AND WILL REWARD YOU!!ā
Sigh, jokes on me (again)... my reminder is that unfortunately, THINGS TAKE TIME. Which means starting something new and taking action towards change is just the first stepā¦
Now, itās about building new habits, routines, and systems to support that change for the long runā¦
Meaning taking diligent action and showing up consistently š WHY IT GOTTA BE LIKE THAT!
Anyway, alls this to say⦠weāre back with another Money Diaries šø breaking down Aprilās gross vs. net revenue - thanks to the diligent action and consistency I showed myself in April, we secured a stable revenue stream.
Letās break it all down, and btw, if you didnāt catch Marchās Money Diaries, you can read it here.
Aprilās Gross vs. Net Revenue
*Just a reminder that gross is before taxes and expenses and net is what I get to keep!
GROSS REVENUE = 3353ā¬
Education (professor role)
Marketing consulting (2 contracts)
Plans to Progress Lounge Membership
Where my clients came from:
Repeat clients
Referral
APRIL EXPENSES = 1111,77ā¬
Accounting fees
Freelancer registration fees in Spain
Cloud storage
Internet & phone
Canva
A marketing membership
A Creator membership
Scheduling tool for social media
This newsletter platform
My membership platform
Renewed hosting for 2 websites
A ticket to a planning and journaling conference in 2026
Key expenses (out of the norm):
Renewed hosting for 2 websites (I pay annually)
A ticket to a planning and journaling conference
NET REVENUE = 2241,23ā¬
I got MUCH closer to reaching my monthly revenue goal of 4.000ā¬, and now that Iāve secured the freelance Content Specialist role, that will help me bring in more stable revenue moving forward! Weāll check back at the end of May to see how this helps things.
Another thing Iām proud of is that Iām setting aside a buffer for my business to help when months are low in revenue. So far, Iāve got about 3 months of expenses saved. The goal is to set aside 6 months of savings to pay for my business expenses and my regular take-home salary.
Lemme just say that all of these things are uncomfortable for me, but definitely bring me peace of mind. And thatās what I want now, more peace of mind and space to be able to intentionally respond to life and all its potential circumstances. ā¤ļøļø
āļø THIS WEEKāS JOURNALING PROMPT
āIf you had to write down a recipe to make yourself, what would the ingredients be and the process to make a YOU?ā
I love this journaling prompt because itās so silly and also visual! š If you had to tell someone how to make you, ingredients and all, what would that recipe card look like?
š» THINGS THAT STUCK OUT TO ME ON THE INTERNET
PASSION PLANNER: I loved this post from Passion Planner, in which they shared a collection of different routines based on your mood, goals, etc.
NERVOUS SYSTEM: I was talking with one of the Spotlight Sessions speakers for the Plans to Progress Lounge on how making life changes can trigger our nervous system. I found this great article on 13 ways to reset your nervous system when you need to self-regulate.
AI & MARKETING: We referenced this TEDx talk in the marketing class Iām teaching and had a great discussion around how marketers can stand out in the age of AI.
š PREPARING FOR THE WEEK AHEAD
š„ DOING ONE SCARY THING I love planning and dreaming (hello, I am a Pisces sun and Virgo moon š ), and while those two things help me to make aligned decisions and show up intentionally, the biggest thing that helps me move forward is actually taking action on the scary thing. This past week, I did a few āscaryā things like:
And as much as I will say MAKE TIME TO PLAN and PLANNING HELPS YOU RESPOND INTENTIONALLY⦠Doing one scary thing will help you build confidence to continuously show up! |
š» GOODIES YOU MIGHT HAVE MISSED
Journaling has been my most consistent habit for over 10 years. Having the right prompts or questions for my journaling practice makes a big difference. In this video, Iām sharing 3 journaling prompts for self-love and growth - from beginner to advanced - that I hope help guide you in your journaling sessions š
š¤ HOW TO WORK TOGETHER
Want to work together to create time and space for intentional connections? Here are a few ways to do that through marketing support, journaling, and education.
šPLANS TO PROGRESS MEMBERSHIP: A quarterly membership for big dreamers to intentionally plan each month with the accountability to transform your ideas into actionable steps and projects. Join us inside the Lounge here!
ā SIGNATURE BRAND & WEBSITE DESIGN + COPYWRITING PACKAGE: Get 2 brand strategists on your team to elevate your brand visuals, website, and messaging for your next stage of business. Learn more and apply here.
š WEBSITE AUDIT: DIYed your website copy and want to get an expertās feedback and edits? Book a Website Audit and get feedback on whatās working and where to improve in just 2 weeks.
Well, this newsletter got to be much longer than I imagined, but I hope it served you in some way!
This weekend we went to a pizza tournament with friends (I mean⦠best thing ever?!), had an early birthday celebration for the boo, and I spent A LOT of time sewing bookmarks and book covers for my first in-person market!
I hope your next week is filled with courageous action towards the thing that will move the needle forward in living your most intentional life.
Until thenā¦
š #stayfierce,
Cassandra
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