💌 What’s happening this week:

• Email takeover: Introducing Sara, of Stargazed Studio!

• Journaling prompt: What’s one small step you can take

• The one-day website audit

• How to build a website for your personal brand

Hi friend,

It’s my last week in Virginia, so it’s been STACKED with seeing friends, all my cousins, and family mixed with work and all the things. I’ll have to share more about that later… because this week, I’m excited to introduce you to long-time friend and client, Sara of Stargazed Studio! 😍

My name is Sara, and I am excited that I get to share a lesson around one of my favorite topics: how to optimize your website.

I am the owner of Stargazed Studio, a design studio where we specialize in WordPress web design for health and wellness businesses, and where we created resources for small business owners in general to learn how to start and grow their online presence.

I’ve been working with websites for over 20 years: fun fact, my first website was a Dragon Ball fanpage in the early 2000s! Websites have changed A LOT since then, but don’t worry, my methods have evolved along as well. So what I bring for you today is very relevant to our times.

Websites are important parts of our brand and its online presence, and they are one of those things that make our business seem more legit. But it’s supposed to be much more than a legitimacy token–with the right strategy and organization, websites are marketing tools that help you achieve your business goals.

Regardless of your website platform or what stage of your business you are in, there are things you can do to optimize–or improve with your goals and audience in mind–your website so that it aligns better with your goals. And today I have 5 five tasks that you can implement quickly to see those improvements!

⭐ Setting Goals ⭐

But before we jump into optimizing, I want to make sure we are all on the same page: for your website to be efficient at what it does, you need to have specific goals for your website! Make sure that you know what your website’s main goal is before you start implementing these action tasks, because you can’t optimize without a goal in mind.

You can use these questions to guide you in finding the main goal for your website:

• What is your website supporting? Is it directly connected to your brand?

• What is the main goal of your brand, and is your website aligned with it?

• How do you feel about your website? Do you like your website? If you don't, what is it that you don't like?

• Is your website's focus currently on aesthetic, or functionality? Is it balanced? What would it need to be more balanced?

• Do you think your brand actually needs a website? Why or why not?

• If someone visiting your website could only take one action there, what would you like that action to be?

• What is your main priority as a brand right now? How can your website support that main priority?

Take the time to establish that goal first, and with that in mind, you are ready to start optimizing your website!

⭐ Action Steps ⭐

Ready to take action on your website? There are endless edits you can do, but today we’ll focus on 5 actions that are fast and that can be implemented into a website on any platform.

Action #1 - Clarify your headlines

With your goal in mind, go to your website and make sure that the main headline is telling people who you help, and how you help them. It should be the first thing people see. Let there be no space left for confusion. It’s also good for SEO to have those keywords in your main headline!

Action #2 - Make your CTA obvious

Have one Call to Action (CTA) above the fold as well, and have it be aligned to your main goal. 

The above-the-fold area is the first section of your website, what is first visible when someone loads your homepage. That section is very important because it’s the first impression people will have of your website, and that’s why we put important things we want our visitors to see right there!

Action #3 - Test for mobile

Chances are that your website is often being accessed through mobile devices, so make sure things work well there! These are some common issues I’ve seen on mobile websites that could be distracting from your main goal:

• Odd spacing between elements –  too much or too little.

• Menu links not working properly

• Links not big enough for thumbs to click on them

• Oversized Images that make the website move sideways

• Having to scroll too long to find important information

Action #4 - Remove one thing

Less is more is something that often applies to websites as well. So, in order to keep people focused on your main goal, let’s remove distractions. Let’s commit to removing at least one thing! It could be something like:

• Old announcements

• Unnecessary menu links

• Long paragraphs that are hard to read

• Use mobile to see what looks like a lot of clutter

Action #5 - Add a real photo or testimonial

People want to be able to trust whoever they do business with, so it’s good to show that there are real people behind a business.

• You can either add a photo of you or your team, so they can see who the person behind the business is.

• Or you can showcase real clients, so visitors can connect and see themselves as one of your clients when they learn about their experiences working with you.

One of my clients is a collective, and they work out of a building, so they showcase images from their building. Or if you sell a product, showcase images of you or your team with the product. It makes a big difference to see someone real interacting with it.

Learn more about Optimizing

If you’d like to take more action towards improving your website, including deeper explanations and insight on your audience’s behaviour, I actually have a gift for you that will help you continue this work further: my 1-Day Website Audit goes over more steps you can take and explains how it is helping your website.

I hope my visit to your inbox today gave you good insight and helped you take action. I promise that as you continue optimizing your website, you’ll learn and see people take aligned action!

Thank you for having me today :) and see you around the internet.

✍️ THIS WEEK’S JOURNALING PROMPT

“What’s a small step you can take TODAY towards your goals?”

This can be applied to Sara’s exercise to optimize your website - she’s laid out all the steps, which makes it even easier! Or, maybe you want to create a website… what’s one easy thing you can do today? Maybe that’s getting a domain, deciding what the purpose of your website is… or maybe it’s even simpler than that, like setting up your social media accounts for your creative project!

💻 THINGS THAT STUCK OUT TO ME

Sign up to our free 1-Day Website Audit course and learn the 6-step work frame we use in our own business to optimize our clients' websites. Time to realign your website with your goals and purpose!

*this is an affiliate link

🗓 PREPARING FOR THE WEEK AHEAD

🌻 GOODIES YOU MIGHT HAVE MISSED

How to Build a Website for your Personal Brand

I’m a big believer that everyone should have a website, and your Instagram or TikTok profile just doesn’t cut it if you want to build an online presence.

Everything I share in this video is based on my own experience working in the online business space for the last 7 years and creating content for 13+ years. I am NOT an expert website designer, but I do know how to write great website copy 😜

I hope this video helps you to build your own website, especially if you’re growing your personal brand! - so I found a checklist and system that works for me to keep everything organized.

🤝 HOW TO WORK TOGETHER

Want to work together to create time and space for intentional connections? Here are a few ways to do that through marketing support, journaling, and education.

• 📓PLANS TO PROGRESS MEMBERSHIP: A quarterly membership for big dreamers to intentionally plan each month with the accountability to transform your ideas into actionable steps and projects. Join us inside the Lounge here!

• ⭐ SIGNATURE BRAND & WEBSITE DESIGN + COPYWRITING PACKAGE: Get 2 brand strategists on your team to elevate your brand visuals, website, and messaging. We have 2 spots to start this summer. Learn more and apply here.

• 🇪🇸 JOIN ME IN SPAIN!! IN-PERSON PLANNING RETREAT: September 2026. Granada, Spain. 6 days, 5 nights. 10 spots available. Join us for an intentional week of cultural immersion, good food, and intentional time for planning and sharing with a group of like-minded people. Learn more and reserve your spot here.

Thank you, Sara, for coming in to share your expertise and experience!

I’d love to know, do you all like the newsletter takeovers where you’re introduced to someone in my network who can share tips or advice on living more intentionally for your work, business, or personal life?

Thank you for sharing your feedback so I can make this newsletter something enjoyable and intentional for YOU!

Anyway, lots to catch you up on next week but…

Until then…

💖 #stayfierce,
Cassandra